Welcome
I can create so much more for you.
Istituto Marangoni Milano × Kingston University London. The eye of a stylist, the mind of a strategist — 5 years across Fashion, Retail & Healthcare.
"The eye of a stylist and the mind of a strategist."
Crafted distinct voices for diverse clients across fashion, retail, and healthcare — from visual identity to tone of voice and messaging strategy.
Organised fashion photoshoots, managed social media accounts, and produced content that performs — Reels, campaigns, editorial, and everything in between.
Experience across Fashion, Retail, and Healthcare in Europe. Fluent in four languages — and the cultural nuance that comes with each one.
5 editorial projects spanning fashion styling, art direction, and post-production — shot in Milan and Romania. Each shoot built from concept to final image: from mood board to set, casting to retouching.
A 12-month SOSTAC-based strategy to reposition a declining heritage luxury brand as a digitally-engaged lifestyle player — targeting 35% social engagement growth through AI personalisation and blockchain transparency.
A social media sales strategy for an independent London dessert shop — applying a 7-stage B2C sales process and three buyer personas to drive year-round footfall, loyalty, and community engagement.
A full go-to-market strategy for an innovative beauty-tech product — £400K budget, push + pull IMC, influencer partnerships, pop-ups, and a 2-year guarantee as the core differentiator.
An analysis of brand-celebrity congruence through luxury marketing's most iconic partnership — examining the Match-Up Hypothesis and why some endorsements transcend advertising entirely.
